The Pier Preservation Society was started in 1990 with the aim of restoring the art deco façade, but failed to raise any public money because the Pier was privately owned. In 1993 storms caused £100,000 damage and in 1996 the Pier was put up for sale. After a storm in October 1999 the Pier was no longer safe for the public and closed suddenly when the owners went into voluntary liquidation, with debts of £160,000. The closure highlighted the poor state of the Pier’s below-deck structure, which Hastings Council officers estimated would cost upwards of £6 million to restore.
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