Aerial view of the Pier, 1930s

In the mid-1930s the pier was bustling and was crammed with buildings. In addition, the double-deck promenade called Bottle Alley was open, named after the glass bottle pieces used to face the concrete walls.
East Sussex County Council Library & Information Service

In the 1930s the pier reached the height of its popularity, with dancing every night, daytime concerts, speedboat trips and mass swimming events, particularly bathing at night. Bands were hired for the season and gave twice-daily concerts and dances in the evening. Each band member added their own flourish to the performance, whether virtuosity with a variety of instruments, a comic turn, or singing songs.

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