Until 1930 the seafront parade stopped at the Queens Hotel, which was also where holidaymakers arriving by train first met the sea.
Throughout the 1880s and 1890s bathing on the beach became ever more popular. There were bathing stations at Carlisle Parade, White Rock and on the west side of the Pier at Eversfield Place. Bathing stations provided bathing machines to change in and dry towels, and were pulled by a horse up or down the beach according to the tide. Men’s and women’s bathing areas were segregated.
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