Hastings & St Leonards Tourism Brochure, 1959

In the 1950s Hastings Council promoted the town as a resort, issuing colourful brochures which brought some glamour back to the English seaside after the austerity of WWII.

By the 1920s a sun tan was beginning to be seen as a sign of wealth rather than of manual labour, and sun therapy was advocated as a cure for all kinds of ailments – in complete contrast to the Victorian and Edwardian period when people were anxious to cover up as much as possible. In the 1930s sunbathing was just as important to a seaside resort as sea bathing and towns along the south coast competed with each other over their sunshine records. After the austerity of the Second World War, the 1950s’ seaside tried to bring back the glamour of the 1930s pre-war period.

No Comments

Start the ball rolling by posting a comment on this page!

Add a comment

Your email address will not be published. Required fields are marked *